AI can now code, write, and reason.

But it still can't design.

Every "AI-built" product looks the same: generic, flat, lifeless.

The tools are powerful, but the results are soulless.

We've made intelligence instant.

But taste hasn't caught up.

That's the bottleneck.

The Design Gap

LLMs can generate infinite UIs, but none that feel right.

They don't understand flow, rhythm, hierarchy, or tone.

They can't see the difference between clean and characterless.

Design has become the missing language of AI.

Without it, we'll keep getting more output but less identity.

The New Layer: Computational Design

Design isn't decoration.

It's systems, hierarchy, rhythm, and tone. A language.

And like any language, it can be encoded.

We're building the first computational design engine.

A system that encodes expert design principles, brand expression, and UX intelligence.

So anyone can create designs worth shipping.

The Non-Consensus Bet

Everyone's racing to make building instant.

We're racing to make design intelligent.

Because in a world where everything can be generated, taste becomes the moat.

The next wave of great products won't look the same.

They'll feel distinct, intentional, alive.

That's what happens when everyone has access to truly great design, not just templates.

That's what we're building at Dawn.